Success Marketing Requires Constantly Refreshed Ideas!
Don't forget to "Sharpen Your Saw" regularly

Books: "Sharpen the Saw"

to Grow Ideas

Noted "7 Habits" author Steven Covey recommends "Sharpening your saw" as one of his 7 habits.  This means reinvigorating your thought process in numerous areas.   When you consider how much just one good idea is worth, books turn out to be a great bargain. You'll find many, many $1,000 ideas for a tiny investment. We've listed here some of the most helpful books in fields related to doing business online which is where we excel.

Best Books on
Marketing on the Internet

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I have some recommended reading for you.

book 1 book 2 book 3

And some recommended audio for you as well.

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Internet World Guide to One-To One Web Marketing by Cliff Allen, Deborah Kania, and Beth Yaeckel (Internet World Series, John Wiley & Sons, March 1998)

Web Advertising and Marketing, by Joshua O. Testerman, Paul J. Dowling, Thomas J. Kuegler, Jr. (2nd Edition, Prima Publishing, April 1998)

Web Advertising and Marketing by Design by Mary Jo Fahey (Microsoft Press, March 1998)

Essential Business Tactics for the Net, by Larry Chase (Internet World Series, John Wiley & Sons, May 1998)

How to Build a Multi-Level Money Machine : The Science of Network Marketing by Randy Gage (Internet World Series, John Wiley & Sons, March 1998)

Network marketing, despite its 50-year history, is still largely misunderstood by most outsiders. Randy Gage, in his excellent book How To Build A Multi-Level Money Machine, helps to de-mystify and legitimize this powerful distribution concept. More importantly, the book lives up to its title. Almost devoid of the success stories of others (the hype), it focuses on what you the reader can do (the how to) to ensure your own success as a network marketing professional.

Power Multi-Level Marketing , by Mark Yarnell
This book adresses the exploding phenomenon of Network Marketing, also known as Network Distribution and Multi-Level Marketing. Part One explains our philosophy, how to choose the right company, and goal setting. Part Two is designed for the full-time networker and covers the basic how-tos of approaching, prospecting, interviewing, sponsoring, and training your distributors. Part Three includes guidelines for the part-time network marketer. The overall book is geared to those who, whether full or part time, are intent on building a power organization.

Miracles will happen when you read this!
Mark & Renee Yarnell
Your First Year In Network Marketing.
If you have not read this book and are in or thinking of joining a multi-level marketing company, GET THIS BOOK NOW and DEVOUR IT!

Evan I. Schwartz, Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web. An excellent book for assessing what works and why on the Web. He analyzes the reasons behind successes. Ralph Wilsons pick for "Web Marketing Book of 1997". A new paperback version has updated case studies.

Tom Vassos, Strategic Internet Marketing. This is an excellent book surveying marketing techniques in this new medium of the Internet. Tom is Internet manager for IBM Canada and teaches at University of Toronto.

Marketing on the Internet, by Jill H. Ellsworth and Matthew V. Ellsworth (2nd Edition, Wiley, 1996)

Increase Your Web Traffic in a Weekend, by William Robert Stanek (Prima Publishing, August 1997). If you want to learn how to promote your small business site, this is a good book to start with. It focuses on how-to's rather then general principles.

The One to One Future : Building Relationships One Customer at a Time by Don Peppers, Martha Rogers Phd
Consultants and authors, Don Peppers and Martha Rogers pioneered the end of mass marketing rules and created the one dictum that is carrying marketing into the 21st century--sell more products to fewer customers. By following their groundbreaking One to One approach, readers learn how to find their customer base and how to keep those customers loyal, no matter what product.

Cybermarketing: Your Interactive Marketing Consultant, by Regina Brady, Edward Forrest, and Richard Mizerki (NTC Business Books)

If the name Jay Conrad Levison is new to you, GET THIS BOOK!
Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business, revised and updated (1993). Though you won't see Internet marketing in here, the book and concepts are marketing classics!  

Jay Conrad Levison UPDATE
Guerrilla Marketing Online : The Entrepreneur's Guide to Earning Profits on the Internet by Jay Conrad Levinson, Charles Rubin
The success of Levinson's previous Guerrilla Marketing guides (and advisories on advertising, financing, and selling) has led him to tackle online marketing with the aid of Rubin, the author of numerous computer guides, including the Macintosh Bible series. The authors introduce the parameters of the online marketplace, describe how to avoid getting banned, and discuss what works and what is a waste of airtime.

Street-Smart Network Marketing : A No-Nonsense Guide for Creating the Most Richly Rewarding Lifestyle You Can Possibly Imagine , by Robert Butwin, Russ Devan
Paperback - 288 pages (October 1997)
Prima Publishing; ISBN: 0761510001
Having failed several times, he gradually developed the methodology that led him to become one of the most successful network marketing distributors today. This book employs Butwin's ideas to show others how to avoid the pitfalls that cost both time and money.

You Can Be Rich by Thursday : The Secrets of Making a Fortune in Multi-Level Marketing; , By: Tom Pinnock

Advice from one of MLM's top performers. Tom Pinnock, a top seller for Reliv International, gives no-nonsense advice and creative help in setting up and winning with your own multi-level marketing business. This easy to understand book (or audio) is a must for all serious players in multi-level marketing.

Prescription for Nutritional Healing A-To-Z Guide to Supplements : A Handy Resource to Today's Most Effective Nutritional Supplements ~ Usually ships in 24 hours
James F., Md. Balch, Phyllis A. Balch / Paperback / Published 1998
Our Price: $5.56 ~ You Save: $1.39 (20%)
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Prescription for Nutritional Healing: A Practical A-Z Reference to Drug-Free Remedies Using Vitamins, Minerals, Herbs & Food Supplements ~ Usually ships in 24 hours
James F. Balch, Phyllis A. Balch / Hardcover / Published 1996
Our Price: $15.96 ~ You Save: $3.99 (20%)
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